byteNative

Fashion retailer

E-Commerce Relaunch

For a fashion retailer, we completely relaunched the online shop and moved it to a modern headless architecture. It is now noticeably faster, higher-converting and flawless on every device.

  • Frontend
  • Headless Commerce
  • Performance
E-Commerce · Headless

Starting point

A shop that slows you down instead of selling

Over the years, the existing online shop had become slow and unwieldy. Long load times, a sluggish mobile experience and a conversion rate that fell short of its potential.

We completely relaunched the shop and moved it to a modern headless architecture. It is now faster, higher-converting and flawless on every device.

By the numbers

  • Conversion+28%
  • Load time1.2s
  • Lighthouse100/100

Challenge & solution

The relaunch had to succeed during live operation. Fast load times, a frictionless checkout and a flawless appearance on every device, all without losing revenue during the transition.

We separated the frontend and commerce backend via a headless architecture, built a fast Next.js frontend with a headless CMS and integrated Stripe for a frictionless checkout.

Highlights

Noticeably faster

Short load times and top scores on the Core Web Vitals across every device.

Higher-converting

A frictionless checkout that reliably turns visitors into buyers.

Technologies used

Frontend

  • Next.js
  • TypeScript
  • Tailwind CSS

Commerce

  • Headless CMS
  • Stripe

Take a look at more work that's related in theme or technology.

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